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Flash can create a first impression of a company that is memorable, sticks and communicates unique selling points that tell users why they should buy. Executed well Flash can communicate an experience; spark a user’s imagination about a product and change an atmosphere of a space and environment. Flash web design can invoke and reflect those qualities that will convey products, services and unique selling points to a target audience in a way that static text and images alone can not.

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So how can this be done without causing the Search Engine Ranking and Accessibility alarm bells to ring? The solution is to use Flash by its strengths, as an integral part of Web design and to consider Flash as a part of a goal orientated solution. Flash can be an integral part of a HTML website. This was how Flash as a technology was intended to be used; by the people who developed it.

Read Flash Article by Rhubarb Media: "Don't skip on Flash"

 



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