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5 Steps to your Online Marketing strategy

How do you maximise the enormous business potential available online? We'll guide you through 5 steps to develop an Internet marketing strategy that is aligned to your business objectives.

1. Evaluate your online service

Establishing the current situation and your goals:

  • Understanding your Business
  • Current online performance and goals
  • Industry and Competitors
  • How your customers experience you online

Online retailers are looking beyond price and choice to achieve success online in order to meet customer demand (PayPal October 2008).

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