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5 Steps to your Online Marketing strategy
How do you maximise the enormous business potential available online? We'll guide you through 5 steps to develop an Internet marketing strategy that is aligned to your business objectives.
1. Evaluate your online service
Establishing the current situation and your goals:
- Understanding your Business
- Current online performance and goals
- Industry and Competitors
- How your customers experience
Online retailers are looking beyond price and choice to achieve success online in order to meet customer demand (PayPal October 2008).