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2. Define Online Objectives
Defining what business objectives need to be met online. Broad objectives such as reaching new customers, developing and improving customer relationships online, saving on overheads, increasing sales or improving customer retention.
- Reach new customers
- Aquire business opportunities
- Sell Directly Online
- Repeat Online Marketing
- Improve Customer Services
- Save Money on Overheads
As well as identifying specific targeted objectives. Simple, Clear and focussed on results.