Web Design 
Internet Marketing Strategy
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5. Successful Conversions & Measurable Results
Designing your website for conversions. Defining what actions you want your customer to perform on your website. Such as these examples of online Macro and Micro conversion events:
- A sales transaction
- A booking
- Telephone enquiry
- Email enquiry
- Feedback enquiry
- Newsletter sign up
- Subscription to a product / service
- Customer / user registration
- A Download
Online systems allow Goals to be measurable by various means, including online statistics, collecting online system data as well as data collected offline. Measuring cost effectiveness of administration marketing and sales.