Website Design to increase online Conversions and Sales | Web Design Leicester company

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5. Successful Conversions & Measurable Results

Designing your website for conversions. Defining what actions you want your customer to perform on your website. Such as these examples of online Macro and Micro conversion events:

  • A sales transaction
  • A booking
  • Telephone enquiry
  • Email enquiry
  • Feedback enquiry
  • Newsletter sign up
  • Subscription to a product / service
  • Customer / user registration
  • A Download

Online systems allow Goals to be measurable by various means, including online statistics, collecting online system data as well as data collected offline. Measuring cost effectiveness of administration marketing and sales.

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