9
6 in 10 users go online daily
Internet Trends
According to the Office of National Statistics 60% of Internet users 16 or over go online daily, a rise of 48% in four years. The most common use for 85% of users is checking email and looking for information online for 81% of users.
In 2006, 44% of adult Internet users had purchased something personal /private online. Top purchases for 51% of users was connected to travel or holidaying.
Top online activities of adult UK Internet users as displayed be found by TNS:
Used a search engine - 80%
Used online banking - 76%
Looked up the news - 75%
Paid bills - 66%
Looked up the weather - 62%
Visited a brand or product website - 62%
Used a price comparison site - 60%
Researched a product or service before buying - 60%
Watched a video clip - 55%
Listened to an audio clip - 44%
Participated in an online auction - 39%
This news story was brought to you by the Rhubarb Media Web Design Leicester team.
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