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Sep
6

AdWords New PPC Targeting Option

PPC Management

Broad match modifier now allows pay per click advertisers to strengthen campaigns with tighter control over keyword matches. Adding the ‘+’ symbol to keywords means that close keyword variants will still trigger ads such as plurals and suffixes. Search terms can include additional keywords to be inserted within the modified broad match, although synonyms and related words will trigger ads when using the traditional broad match option.

This means greater targeting options for broad match and phrase match ppc management; so now enables advertisers to be more specific on search terms that will trigger their ads yet expand on search terms previously confined to a keyword sequence using phrase match. A welcome new option for managing AdWords pay per click accounts.   

 

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