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Nov
25

AdWords PPC V adCentre PPC

PPC Management

Bing powered searches in the US reached 29% of the US search engine market share. Bing is now 2nd to Google in UK Search Engine market share, equating to nearly 4% of the UK search market, 75% of 30.1 million adult internet users in the UK in 2010.

Bing is currently the only search engine to steadily gain search engine market share year on year consistently, with Google making gradual dips and Yahoo having a bumpy ride with small rises and falls. Still in the UK Google Yahoo and Bing are the most trusted search engines, which reflects in their position for search engine market share.

So with Bing gaining Market Share, the Bing-Yahoo search alliance having also taken over Yahoo’s search advertising worth around 2.5% of the UK market share, how is their pay per click advertising adCenter measuring up to Google’s AdWords?  There is an obvious lower volume of search traffic, although Bing’s search market share still means thousands of potential customers, depending on your market.  Bing is also telling us that the Bing ppc is 52% more likely to convert in the UK based on NNR data (although this data is from 2009), and the general consensus at least currently from adCentre PPC managers is that this PPC channel converts better. Bing currently attracts lower cost PPC, and the lesser competition may account toward higher conversion rates. AdWords is perhaps better for a faster impact, with higher search volume meaning that campaigns can reach larger audiences.

 

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