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Dec
4

Google ACE PPC Marketing

PPC Management

A/B split testing allows website owners to test different approaches and strategies to improve performance of advertising campaigns and conversions. This uses a control element against an adapted version to test how changes can affect desired conversions.

Now ACE AdWords Campaign Experiments allows for Google AdWords managers to more accurately measure the effects of changes to keywords, ad, bids and landing pages. External events that may affect user demand are likely to be the same for both versions, which makes it much easier to measure the effects of any changes.
This was available in the US, but is now being rolled out globally for UK AdWords managers.

 

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