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Google Claims Bing Cheats Using Google’s Results

Microsoft Bing is stealing Google’s search results and Google says that they can prove it. Google have alleged that there are too many corresponding patterns of results between comparative searches from the two leading search engines.

Google.co.uk and google.com have the largest market share for search volume here in the UK at around 90% combined. Google.co.uk alone currently caters for around 85% of search in the UK. The Microsoft Bing search Engine hovers between 4-5%.

Google say they became suspicious after finding matching results for unusual searches such as spelling mistakes.  So they tested a sample of made up searches and planted the top No. 1 results for these fictitious words, only to find identical results in Microsoft Bing search two weeks later.

Microsoft Bing strongly denies this, justifying the comparisons and accuses Google of profiting from spam, noting click fraud comparisons and trying to honey trap Bing.

It could almost seem a matter of pot calling kettle black with innovations first seen on Bing such as the left hand navigation tools, ‘travel search engine’ moves, social media input in search results and background options emerging from Google, closely following the younger search engines launches.

If search quality underpins search engine success and our choice of search engine, is it reaffirming Google’s search superiority or is Google worried. Bing claims what they do is in the interests of moving search forward.

Google no doubt dominates the market share and as the brand of search it holds on to massive power that will outshine quality comparisons for most. Bing steadily gains momentum picking up followers, but perhaps not yet really chipping away at Google’s loyal base. Though it does seem quite unlikely for Google to go public with this, amusing though not quite befitting the cool untouchable image. So then we ask - why is Google so bothered? 
 

This news story was brought to you by the Rhubarb Media Search Engine Optimisation Team.