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Google Watching Website Speed

Page speed in Google is becoming increasingly important. Already a factor used in Adwords to increase ranking, it is now being considered highly important for users due to its influence on user performance. Therefore in order to improve the user experience whilst selecting results from a Google search, Google is discussing increasing the importance they place on the speed of web pages, and already offering advice to webmasters on how to improve the speed of their web pages. Considering that Google are already openly talking about this, could suggest that it is already well in the pipeline.

Matt Cutts head of Google spam team, often talks about how Google are looking at improving results for users. In an interview with Web Pro News discusses how both google and users are interested in making the web faster.

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