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Internet Advertising Spend ahead of TV

Figures released from the Internet advertising expenditure study shows Internet Advertising Growth of 4.6% for the first half of 2009. With advertising spend of £1752.1m in this period; online advertising has now exceeded that of TV advertising. Watch on BBC News 24.

Customers are looking to the Internet for the best deals. UK advertisers are following their audiences, as world leaders in spending the largest share of marketing budget online, such as Google AdWords Advertising.

Figures come from the trade body for digital marketing - the Internet Advertising Bureau (IAB). Chief Executive Guy Phillipson said, “Internet advertising has beaten all expectations to achieve growth in the most challenging market conditions. Online display has performed notably well against its peers in TV, print and radio despite more than £1.5 billion being wiped off the advertising industry.”

This news story was brought to you by the Rhubarb Media Web Design Leicester Team.