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What’s good about Facebook PPC is the demographic targeting and reach of 750 million users. Facebook PPC has a large amount of data available and targeting options; location targeting, demographics (age, gender, relationship status, and languages), likes /interests, education /work, social networks with connections on Facebook. Demographics are clearly defined and people readily list what they are interested in. Facebook focuses on people that share demographics as well as what they are’ interested in’ within social groups. Allowing online advertisers to create highly targeted campaigns at what can be relatively lower cost per click, to other PPC advertising mediums.

What’s not so good about facebook PPC is that people on facebook do not tend to actively search for information about products, their intention is to socialise. Therefore a facebook PPC campaign requires a different approach to search PPC management, or advertising can be fated to what’s known as banner blindness. This is not like a direct marketing approach. This type of pay per click internet marketing gains better results for companies that invests in building a relationship online with their customers with longer term objectives, having a facebook presence and establishing brand within their market place.