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New interface for AdWords Management

The Google AdWords interface maybe a better deal for seasoned advertisers and professionals. Though its causing administration problems for many advertisers.

Some say cynically it’s a tactic to get more of us to switch to Googles browser Chrome,  because it heavy in javascript and is faster in modern browsers such as Google Chrome. Though now includes IE 8 and Mozilla Firefox 3.5.

The former AdWords interface involved loading the entire page when accessing different areas of information – now the new interface allows admin access to further levels of information without reloading the page.

Inline editing is one of the major features of the new interface for advertisers and AdWords professionals. Which allows you to quickly edit ads and keyword bids. The new interface provides easier viewing of data with roll up tabs, such as for viewing all account keywords at once and organising by those with the highest amounts of clicks. It improves AdWords Management options and allows easier comparison of metrics using performance graphs. Importantly the new interface does allow quicker identification of problem areas, where to optimise and how ROI can be improved.

Now out of beta, however it does have a somewhat tarnished reputation already as being slow and problems with crashing and bugs. Many advertisers are confused with increased options, added data, new terminology, and annoyed with needing to scroll horizontally to use its large interface.

For those who are experienced long term users of AdWords, there are some exciting developments and new features to help improve ROI. Though for many the additional complexity and changes appears to be simply adding frustration and risking advertising spend.

This news story was brought to you by the Rhubarb Media Web Design Leicester Team.