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Dec
12

UK Small Business Ecommerce Figures

Small Business Web

Figures from Epson show that one in three small businesses view ecommerce as a threat. When compared with some European countries we appear less ready to embrace ecommerce opportunities fully. 78% of UK micro businesses sell products and services online compared with 94% of micro businesses in Italy.

Only 59% of UK micro sized (1-10 employees) small business see real business opportunities using ecommerce compared with 72% in Europe. The study shows even less positive results for social media with only 42% of micro businesses saying that they have no idea when it comes to Social Media advertising.
It seems unfortunate that such a high percentage of UK small businesses view Internet marketing strategies as such a threat, which will no doubt improve the opportunities for their competitors. It seems that the majority of small businesses are investing in a Website or some web design product, however they many are still not clear or confident enough with the web to use this medium as an integral part of their marketing strategy.

 

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