Internet related news article for the latest online information

Web savvy consumer effects on Ecommerce

The ‘maximising consumer’ is emerging, web savvy, recession busting and looking for the best deals on the web. Consumers are spending more time researching products before buying from ecommerce websites, and are becoming savvier to searches that will lead them to the best deals on the web.

Latest research from Experian this month reveals a significant increase for discount voucher related search phrases. An increase of 47.5% for voucher related search terms. Yet what’s particularly interesting is that the searches for specialist voucher code websites and general “discount voucher” terms have dropped. The increase has been found in product specific, brand specific, and retailer specific terms, suggesting that consumers are more search savvy in finding what they want.

Hitwise Robin Goad states - "Discount vouchers really hit the mainstream in the run up to last Christmas, but since then the market has matured and consumers have become increasingly sophisticated in their search for and use of all kinds of discounts.

We are seeing the emergence of the 'maximising consumer'; these shoppers don't necessarily buy the cheapest products or services, but they do spend a lot of time researching online before selecting what to buy, and then a bit more time to find the best price or discounts before making a purchase.”

Mary Miles for Experian suggests that, "This type of insight will play an instrumental role in raising consumer confidence and encourage the availability of greater and more relevant offers that mirror the needs of the maximising consumer."

Read more about Web Design for Conversions.

This news story was brought to you by the Rhubarb Media Web Design Leicester Team.