Below
are a number of useful hints and tips to get you started
on creating effective Search Engine friendly Web pages. Web pages built for your target audience that are easy for Search Engines to read and return in Search Results Pages.
Including
the right keywords
If you want your site to be listed in the Search Engine Result Pages for the products and services that you offer then use product and service related key phrases in your Web site content. Think
about what keywords a potential customer
might type into a search engine in order to find your
product or service.
Links
to your site
Get other content relevant sites to link to yours, Search Engines 'crawl' the Web by links, so this will help Search Engines to find your Web site. Submit your site to reputable directories in relevant categories and industry specific Web sites to help your Web site get found.
Keyword
mania
Don't
go mad with too many keywords or keyword lists on
your webpages. The search engines may see this are you
trying to spam the Search Engines. Be sensible and
selective about the keywords you use.
Photos
and graphics
Photos
and graphics can be used to help create a great website
design but make sure this is combined with plain
text as search engines can't read pictures!
Friendly
URL's
Make sure Search Engines can crawl your pages, some dynamic pages created by a Content Management System or database driven Web site can be difficult to crawl, often seen like this www.yourwebsite.co.uk/home.php?ID=1088, make sure your system exports your content for Search Engine Friendly URL's.
Robot.txt
file
This
is a file which sits on your web server and tells
the search engines which pages / directories can
and cannot be crawled. Useful to guide to the search
engines to only the content you want to be found.
Dont Get Your Web Site Banned!
Don't use link schemes that mean you end up linking to 'spammers'. Dont use hidden links or hidden text. Dont use multiple domains to duplicate content this is more likely to do more harm than good and don't use tricks to decieve the Search Engines they may never forgive you!.
Below
are a number of useful hints and tips to get you started
on creating effective Search Engine friendly Web pages. Web pages built for your target audience that are easy for Search Engines to read and return in Search Results Pages.
